enhanced images  

Interlakes Automotive Repair
Enhanced Images' challenge in creating a marketing plan, logo, and signage for this emerging business was to accurately represent the diverse range of interests, abilities and talents offered by Interlakes Automotive Repair, while stressing it's strong technical capabilities. IAR thrives on its reputation of quality… reliable, responsive, personalized service, and technical skill.

Business Specs
Owner Pete Louden, Master Mechanic, boasts over twenty years of experience, with current Ford and ASE certification. He is a NAPA representative, offering detailed analysis of all makes and models through a computerized automotive service system.

The logo
Interlakes Automotive RepairPete also has a strong interest in vintage vehicles, collecting antique cars, tractors, trucks, and vintage signage. These factors combined to reveal a "vintage, high tech, streamlined chrome" logo concept, and that evolved in to IAR's tag line... "High Tech Service with Old Fashioned Quality".

The resulting logo represented the vintage familiarity of collectible signage, while attracting fresh attention to an established location in a small town atmosphere. The most important initial message was the phone number… the company has since developed into a very succesful business in the Lakes Region.

Business Cards
business cardBusiness cards are printed in a portrait format, to accommodate the logo design and create additional visual interest. A script for radio advertisement was developed. The ad was designed to include revisions, with a ten-second spot for seasonal specials.

Signage was produced by Omni Signs in Meredith, NH. We launched IAR with a local press release, a coupon ad for a seasonal service, and some business cards.